Becoming parents for the first time opened our eyes to the myriad challenges that come with welcoming a new life into the world, one of the most daunting being the financial commitment involved. We quickly found ourselves overwhelmed when it came to purchasing our very first stroller. We had no idea what a stroller typically costs or what price range we should be aiming for.
A brief search on Amazon helped shed some light on the matter, but we soon realized that it was difficult to differentiate between the various types of strollers—like simple models versus premium ones.
This lack of clarity made financial planning nearly impossible and left us questioning whether we were making informed decisions or falling prey to expensive gimmicks. We decided to conduct some research to gather concrete data, hoping it would at least give us a baseline for comparison.
How much does a stroller cost?
The cost of a stroller can vary significantly based on the type you choose. For instance, a full-size stroller that includes a bassinet averages around $1,149, depending on whether you opt for a premium brand, a mid-range option, or a more budget-friendly choice. The prices can range from 551 USD for the high-end models to 240 USD for the lower-end versions.
When it comes to compact strollers, which do not typically come with a bassinet, the average prices for premium, mid-range, and low-end models are 408 USD, 233 USD, and 94 USD, respectively.
Without further ado, let’s dive into our detailed analysis of different stroller categories, highlighting a few notable brands from each segment to guide fellow new parents in their search.
Prams/strollers with bassinet included
For new parents, having a bassinet for their newborn is nearly essential. We found that it not only provides a more comfortable sleeping environment for the baby but also simplifies nighttime routines for us as parents.
In this section, we focus specifically on strollers that come equipped with a bassinet, as these options offer added convenience and versatility.
To better analyze and understand the variety of strollers available, we employed machine learning techniques to categorize the options into three distinct groups based on price: low-end, mid-range, and high-end. This classification aligns with our intuition, as most products in the market generally aim to cater to one of these pricing tiers.
While it’s true that the price within each category can fluctuate significantly—reflecting differences in features, materials, and brand reputation—the average price serves as a helpful benchmark for prospective buyers. It’s important to keep in mind that many brands offer strollers across all these categories, meaning that consumers can find a range of options to fit their budgets and preferences.
This article’s categorization focuses solely on pricing, providing a clearer picture for those trying to navigate the world of strollers more effectively.
Premium (average price 1149 USD)
In this category, you will discover esteemed brands like UPPAbaby and Bugaboo, both renowned for their premium quality and innovative designs. We personally owned a Bugaboo stroller, and our experience adds to the growing body of anecdotal evidence that these strollers can endure for a decade or more, maintaining their functionality and aesthetic appeal.
When you opt for a stroller of this caliber, you’re not just purchasing a means of transportation for your little one; you’re investing in top-notch quality and an array of thoughtful features.
For instance, many of these strollers come equipped with height-adjustable handles, ensuring comfort for parents of all sizes, as well as exceptional suspension systems that provide a smooth ride over various terrains. Additionally, clever ventilation features enhance airflow, keeping your baby comfortable during both warm summer strolls and chilly autumn outings.
Initially, we were apprehensive about spending a significant amount on a stroller, but reflecting on our experience, we have no regrets. We firmly believe that investing in a high-quality stroller is beneficial for both your comfort and your baby’s well-being. While it may not be a necessity, it can be a worthwhile expenditure if your budget allows for it, providing peace of mind and longevity that cheaper alternatives often lack.
Mid-End (average price 551 USD)
In this segment, we present a selection of offers from renowned brands like Maxi-Cosi and Hot Mom. Although we have yet to personally test these brands, they have garnered positive reviews and high ratings from many satisfied customers.
While these strollers provide excellent functionality and design, it’s important to note that the quality and luxurious feel may not be on par with those found in the premium category, based on our own experiences.
Low end (average price 240 USD)
This segment of the stroller market features a diverse array of brands, each offering a range of options designed for various needs and preferences. The construction of these strollers tends to focus on simpler designs and essential features, making them generally easier to manufacture. Notable brands in this price category include Mompush, Baby Jogger, Cynebaby, Blahoo, Infans, Graco, Evenflo, and Century.
While you may come across strollers at lower price points, it’s important to consider that the price of 240 USD reflects the inclusion of a bassinet. Strollers with a bassinet typically provide added versatility for parents, allowing for a more comfortable sleeping environment for infants on the go. If a bassinet is not a necessity for your lifestyle or needs, the overall cost of strollers can decrease significantly, as we will explore in the next section.
Compact strollers (no bassinet supported)
If you determine that a bassinet is unnecessary—perhaps because your child is a bit older and ready for a different type of seating—you can actually save a significant amount of money while enjoying some notable advantages. One of the primary benefits is that opting for a stroller without a bassinet typically results in a more compact design.
This compactness can be especially advantageous when traveling, as it makes maneuvering in tight spaces, storing in cars, or even fitting into overhead compartments on airplanes much easier.
Additionally, it’s important to note that our categorization of strollers is primarily based on price. A specific brand may offer a wide range of options across various price points, from budget-friendly models to high-end alternatives. Therefore, the examples we provide should not be interpreted as an indication that a brand specializes solely in low-end strollers; rather, they illustrate the diverse offerings available within that brand’s lineup.
Premium (average price 408 USD)
If a bassinet isn’t a requirement for your stroller—especially since most strollers don’t accommodate one—you’re likely to find that prices decrease significantly. Premium strollers designed for slightly older children are typically much more affordable than those intended for newborns. This is an important consideration when budgeting for your child’s mobility needs.
Several reputable brands offer high-quality strollers in this category, including Thule, known for its robust outdoor options; Chicco, which provides versatile and easy-to-use designs; GB, recognized for its compact and travel-friendly models; Mockingbird, offering stylish and functional choices; Elittle, with its focus on innovative features; Babyzen, famous for its sleek designs and portability; and Peg Perego, celebrated for its classic craftsmanship and comfort. Exploring these brands can help you find a stroller that meets your needs without breaking the bank.
Mid-End (average price 233 USD)
The mid-range segment features a diverse array of offerings from numerous reputable brands. Among these are Zoe, known for its innovative designs; GB, which combines functionality with style; Besrey, offering great value with safety in mind; Cybex, recognized for premium quality and modern aesthetics; Century, focusing on classic designs; Baby Jogger, celebrated for ease of use and reliability; Chicco, with its family-friendly products; and Hagaday, catering to the needs of the modern parent. Each brand brings its unique strengths to the market, creating a rich selection for consumers to choose from.
Low end (average price 94 USD)
A low-end stroller that lacks support for a bassinet is quite basic, but sometimes that simplicity is exactly what you need. We opted for such a stroller ourselves for travel purposes, seeking a solution that would allow us to navigate new places with ease. We wanted a stroller that we could use without constant worry—whether it gets damaged during air travel or, heaven forbid, stolen in a busy tourist area. This straightforward design not only provides peace of mind but also boasts practical benefits: it takes up minimal space and is lightweight, both of which are invaluable when you’re on the move.
Several reputable brands cater to this category, including Century, Summer Infant, Graco, Pamo Babe, Safety 1st, and Kolcraft, each offering budget-friendly options that don’t compromise on essential functionality.
Conclusion
We hope this gave you an idea of what the market has to offer with respect to price categories. Just to recap:
| Category | Average Price | Bassinet Included |
|---|---|---|
| Premium | $1,149 | ✅ Yes |
| Mid-Range | $551 | ✅ Yes |
| Premium | $408 | ❌ No |
| Low-End | $240 | ✅ Yes |
| Mid-Range | $233 | ❌ No |
| Low-End | $94 | ❌ No |
It is important to remember that while features and premium feeling can vary with what you pay, you can be reassured that all strollers are safe if they have been certified according to your local or a widely recognized standard. So, do look for a safety certification.
It is also important to note we’re just looking at price and created groups based on that. Naturally, this doesn’t say much about the value you get for the cost of each stroller, which can vary a lot.
For this, we have created top lists that you can see on the right side or bottom (if you are on the phone) of this page. These are hand-picked strollers that we believe offer great value for the money. Note that if you purchase a stroller after clicking on one of our links, we may get a commission (the seller shares a bit of their profit). That’s what makes articles such as this possible.
FAQ: Stroller Costs & Value
What is the average cost of a stroller?
Stroller prices can vary widely depending on the brand, type, and features.
- Budget models: Start around $100
- Premium models: Can exceed $1,000
- Average cost: Typically around $200, which is often enough for a reliable, full-featured stroller for most families.
Is an expensive stroller really worth it?
It can be — depending on your lifestyle and needs.
Higher-end strollers often offer:
- Smoother maneuvering and better suspension
- Longer lifespan and durable materials
- Advanced features like one-handed fold, larger canopies, and more storage
- Compatibility with car seats and accessories
If you’ll be using your stroller daily or over several years (especially for multiple children), investing in a higher-quality stroller may save time and hassle in the long run.
Why are some strollers so expensive?
Several factors contribute to higher prices:
- Strict safety regulations (like EN, ASTM, AS/NZS) require intensive testing
- Durability standards demand high-quality materials and construction
- Advanced design and features, such as suspension systems, ergonomic handlebars, premium fabrics, and modularity
Ultimately, you’re paying for safety, performance, comfort, and convenience — though not every family will need all the bells and whistles.
